The LG AI In-Vehicle Experience is the latest innovative technology presented by LG Electronics at CES 2025. It aims to detect and respond to the needs of in-vehicle occupants through LG's Vision AI solution, optimizing the in-vehicle environment and enhancing safety and convenience in driving. This AI-driven in-vehicle perception solution provides personalized services, such as customized driving routes, real-time traffic updates, and information on nearby infrastructure and points of interest, by continuously monitoring and analyzing driver and in-vehicle conditions. The technology employs real-time heart rate monitoring and facial expression recognition to assess the driver’s physiological health and emotional state, improving road safety and offering convenient health tracking for drivers.