Crosshatch is a platform focused on hyper-personalized experiences. It allows users to easily share their preferences and historical data, providing enterprises with deeply customized services. The importance of this technology lies in its ability to go beyond traditional clickstream data, leveraging the user's complete context to create more relevant and impactful personalized experiences. Key advantages of Crosshatch include robust privacy protection, a quick user onboarding process, and real-time experience updates. It primarily targets enterprise users, helping them improve user engagement and conversion rates through personalized services. Pricing is on a paid model, with specific costs customized based on enterprise needs.