Frase is a content optimization tool that uses artificial intelligence to provide intelligent SEO optimization suggestions. It can help users analyze their website content and offer advice on keyword optimization to improve their website's ranking in search engines. Frase also offers semantic search functionality, which helps users find questions related to their website, providing inspiration and guidance for creating content. Frase can also analyze competitor websites and provide comparative and improvement suggestions. The product offers flexible pricing and different package options to meet user needs.