Second Nature sales training software utilizes AI role-playing to engage in realistic conversations with sales representatives, helping them improve their sales capabilities and achieve success in every sales call. The software offers various simulated experiences, including classic cold calls, job interviews, and product pitches, which can be customized to meet individual needs. Through Second Nature, sales team performance sees a marked improvement, leading to more closed deals, enhanced sales skills, increased bottom-line revenue, and a shortened onboarding time for new hires.