Earning Strategies

Combine AI technology with the needs of the mother group on Xiaohongshu platform, create entertaining and educational fable story video content, attract traffic through content, and achieve multiple monetization methods. The Xiaohongshu account "Fan Hang Shi Hai" started to transform into a fable story theme video in March, with significant traffic growth in the number of fans exceeding 32,000.

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Suitable Audience

  • Content creators for self-media
  • Mothers or individuals interested in children's educational content
  • Beginners interested in AI creation tools

Difficulty Level

Medium, requiring the mastery of AI tool usage and basic video editing.

Operational Process Method

Market Research:

  • Determine the needs and preferences of the target user group (e.g., mothers on Xiaohongshu).

Copywriting Generation:

  • Use AI tools like GPT, Kimi, and Wenxin Yiyan to generate short video scripts for fables.
  • Input keywords or themes of fables and let AI tools generate creative scripts that children can understand.

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Image Generation:

  • Utilize AI image generation tools (e.g., GPT4 DALL.E3, midjourney) to create images matching the scripts.
  • Provide descriptive text or instructions to generate images that match the scripts.

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Video Editing:

  • Import scripts generated by GPT into Jianying.
  • Use Jianying's "Text to Video" feature to automatically create a video framework.
  • Choose children's voiceovers or use AI voiceover tools to generate voiceovers.
  • Replace the images automatically matched by Jianying with AI-generated images.
  • Add background music, selecting popular or soothing music suitable for children.

Cover Design:

  • Use tools like Canva to design video covers, ensuring a unified and eye-catching style.
  • Choose an attention-grabbing template or create a new design.
  • Insert AI-generated images and a striking text title.
  • Ensure the cover design aligns with the video theme to attract the target audience.

Content Release:

  • Publish the created fable story videos on platforms like Xiaohongshu.

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User Interaction:

  • Actively interact with users, reply to comments, initiate topic discussions, and enhance user stickiness.
  • Optimize keyword usage and search completion strategies to improve search result page rankings.

Traffic Monetization:

  • Platform Revenue Sharing: Utilize Xiaohongshu's traffic revenue sharing program.
  • Advertising Orders: Negotiate advertising partnerships with brands based on fan count and video views.
  • Window Sales: Recommend children's books or related to fables in Xiaohongshu's window.

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Private Domain Traffic Attraction: - Attract user attention through content, directing traffic to private domains, and selling teaching documents and related courses. - Create relevant courses or teaching products to expand influence and revenue.

Case Review

This case demonstrates how AI technology can simplify the content creation process, combined with precise market positioning to achieve rapid fan growth and monetization. With AI tools, even individuals without professional video production skills can efficiently produce content. At the same time, through creative marketing and user interaction, the attractiveness and user stickiness of the content are enhanced. Multiple monetization methods provide flexible paths for self-media creators to realize commercial value.

Tools Used

  • AI Copywriting Tools (e.g., GPT)
  • AI Image Generation Tools (e.g., GPT4 DALL.E3)
  • Video Editing Software (e.g., Jianying)
  • Cover Design Tools (e.g., Canva)
  • Self-Media Platforms (e.g., Xiaohongshu)