With the rapid development of artificial intelligence technology, AI toys are quickly becoming a highly anticipated emerging market. Industry insiders generally believe that AI toys are one of the ideal application scenarios for large model technology in hardware. Several listed companies are intensifying their efforts in this blue ocean market, driving the vigorous growth of AI toys.
Market research firm Research and Markets predicts that the global AI toy market size will grow from approximately $8.7 billion in 2022 to $35.11 billion by 2030, with a compound annual growth rate exceeding 16%. This enormous growth potential has attracted the attention of numerous companies and investors.
Image Source Note: Image generated by AI, licensed from Midjourney
Currently, several popular AI toy products have emerged in the market. For instance, the Magicbox launched by toy company FoloToy can integrate various large models, giving traditional toys conversational abilities. The BubblePal smart pendant toy, created by Haivivi, founded by a former partner of Tmall Genie, has quickly gained popularity due to its unique AIGC interactive dialogue feature. The successful launch of these products indicates a significant potential demand for AI trendy toys in the market.
The market response also confirms this trend. Reports indicate that within less than a month of its launch, BubblePal had over 10,000 device activations, while FoloToy's Magicbox approached cumulative shipments of 20,000 units. These figures clearly demonstrate the strong consumer demand for AI toys.
By 2025, production companies and capital will continue to flood into this sector. Toy listed company Aofei Entertainment recently launched AI toys featuring the Xi Yangyang IP, which has driven the company's stock to rise continuously since early January. IoT wireless communication solution company Guanghetong released an AI toy large model solution, which, although it has not yet generated actual revenue, has sparked enthusiasm in the secondary market, leading to a significant rise in its stock price and prompting the company to issue a notice about abnormal stock trading fluctuations.
On January 15, a research report from Zheshang Securities pointed out that the continuous upgrading of large model capabilities is accelerating the integration of AI and trendy toys in companionship scenarios. The report lists representative products, including Haivivi's BubblePal, ByteDance's "Eye-catching Bag," and Casio's AI robotic pet Moflin developed in collaboration with a startup, all of which have achieved market performance far exceeding expectations, fully reflecting the market potential of AI trendy toys.
The rapid development of the AI toy market indicates that consumer demand for toys with intelligent interactive features and companionship attributes is growing. With continuous technological advancements and ongoing product innovations, the AI toy market is expected to experience even more robust growth in the coming years.
