OpenAI has undergone a comprehensive rebranding, introducing a new logo, font, and color scheme. According to an interview with Wallpaper, the aim of this change is to make the brand image appear more "organic" and "humanized".
The differences between the new logo and the old one are subtle, but a side-by-side comparison reveals that the center space of the new "flower" pattern is slightly larger, and the lines are more fluid.
The old logo was designed by OpenAI's CEO Sam Altman and co-founder Ilya Sutskever, while the new design was led by an internal design team, including members Veit Moeller and Shannon Jager. They aimed to create a brand image that is closer to human emotions through the new design.
Alongside the new brand launch, OpenAI also showcased a new font—OpenAI Sans. This font combines geometric precision and functionality with a rounded and approachable quality. The "O" in the new OpenAI logo is perfectly round on the outside, while its interior appears less uniform, counteracting the cold feeling of mechanized design and making the brand more humanized.
When asked if OpenAI's AI tools, such as ChatGPT, were used during the design process, Moeller stated that the team primarily used it to calculate the thickness of different fonts.
OpenAI's designers said: "We collaborated with leading experts in photography, typography, motion, and spatial design, while also viewing AI tools like DALL·E, ChatGPT, and Sora as thought partners. This dual approach of human intuition and AI-generated potential allowed us to create a brand that is not only innovative but also deeply humanized."
Key Points:
🌟 OpenAI has undergone a comprehensive rebranding, introducing a new logo and font, aiming for a more humanized image.
✍️ The new logo has a larger center space and smoother lines compared to the old logo, reflecting meticulous design.
🤝 The team primarily utilized AI tools for calculations during the design process, rather than directly for design, embodying the concept of human-machine collaboration.
