In the latest Super Bowl, OpenAI made a striking debut with a captivating 60-second advertisement that showcased the vision of artificial intelligence evolving alongside humanity's greatest innovations. The ad utilized a unique pointillism style, presenting the evolution of human technology through vibrant animations. From early tools like fire and the wheel to modern advancements such as DNA sequencing and space exploration, the advertisement visually broke conventions, providing viewers with a refreshing experience.
In the final segment of the advertisement, OpenAI demonstrated how modern AI technologies, like ChatGPT, play a role in daily life, such as drafting business plans and providing language tutoring. This creative presentation aimed to help the vast Super Bowl audience intuitively understand the practical applications of AI.
Reportedly, the advertisement cost as much as $14 million and was strategically placed during the first half of the game to maximize audience reach. The new Chief Marketing Officer, Kate Rouch, stated that the content intentionally avoided terms like AGI (Artificial General Intelligence) and superintelligence, with the core aim of allowing the general audience to appreciate the real value of AI. She noted that the Super Bowl audience is expected to reach 130 million, many of whom may not be well-versed in artificial intelligence, hence the hope that the ad resonates with them.
During the ad's creation process, OpenAI's text-to-video AI tool, Sora, was used for initial concepts and exploring different shot treatments, while the final animations were entirely crafted by human artists. Rouch emphasized that this was not only a celebration of human creativity but also a reflection of AI as an extension of human ingenuity.
The release of this advertisement comes at a pivotal moment for OpenAI. The company hopes to leverage the high exposure from the Super Bowl to attract public attention in support of its future strategic goals, including achieving a $300 billion valuation and $11.6 billion in annual revenue. Especially after Google's recent advertising setbacks, OpenAI faces greater pressure. Rouch pointed out that the entire industry is learning, stressing that "authenticity is very important."
Meanwhile, Google and Meta also launched their own AI advertisements during the Super Bowl, further sparking public discussions about the impact of artificial intelligence in society.
Key Highlights:
🎉 OpenAI debuted its advertisement during the Super Bowl, showcasing the close relationship between AI and human innovation.
💡 The advertisement cost $14 million and aimed to help the general audience understand the practical applications of AI.
📈 OpenAI hopes to enhance brand visibility through this advertisement, targeting a $300 billion valuation and $11.6 billion in annual revenue.
