Adobe recently announced that its latest Firefly AI video generator has officially entered the public beta phase, allowing users to convert text and images into short videos. This innovative feature is integrated into Adobe's Creative Cloud, enabling creators to easily generate AI videos using familiar tools. The standout feature of this video generator is its ability to produce 5-second video clips at a resolution of 1080p and a frame rate of 24 frames per second.
Users can customize various aspects of the generated videos through a simple and user-friendly web interface, including style, camera angle, motion type, and shooting distance. Adobe also revealed that it is developing a faster "concept" model, which, although lower in resolution, allows for quicker creation. Additionally, Adobe plans to release a 4K version to meet the demands for higher quality video production.
In terms of functionality, users can select various basic settings such as aspect ratio (16:9) and frame rate (24FPS), as well as eight different camera motion modes, including zoom, pan, and tilt. This range of features significantly enhances the flexibility and creativity of video generation. Adobe emphasizes that to address legal concerns regarding AI-generated content, this video model is trained only on licensed materials and does not utilize customer data.
To allow more users to experience this feature, Adobe has introduced two new subscription plans: Firefly Standard, priced at $9.99 per month, which provides the ability to generate 20 five-second videos, along with 6 minutes of audio translation and unlimited use of image and vector tools. The Firefly Pro plan is priced at $29.99 per month, offering 70 videos and 23 minutes of translation services, supporting video conversion into over 20 languages while matching lip movements.
Although Adobe hopes to stand out with its Creative Cloud ecosystem, competition in the AI video generation space is intensifying. Companies such as OpenAI's Sora, Runway Gen-3Alpha, and Google's Veo2 are exploring similar technologies. At the same time, companies from China, such as Kling, Vidu, and MiniMax, are also actively developing their own video generation technologies.
