According to a recent report from market research firm Canalys, global AI PC shipments surged to 15.4 million units in Q4 2024, accounting for 23% of total PC shipments.
In this growth surge, Apple, leveraging its strong market strategy and technological advantages, emerged as the leader in the AI PC market, capturing a remarkable 54% market share. Apple's Mac product line, especially its price-reduced older models, attracted significant consumer attention, particularly in emerging markets.
Lenovo and HP followed closely, each holding a 12% market share. These two companies solidified their positions in the AI PC sector through continuous product line optimization and technological innovation. It's noteworthy that the end of Windows 10 support is driving many users to upgrade, creating a favorable environment for AI PC adoption.
However, the market faces certain challenges. US tariffs on imported goods pose a risk of price increases, potentially impacting the world's largest PC market negatively. Furthermore, major chip manufacturers like Intel, AMD, and Qualcomm are actively investing in the AI PC market, launching products at various price points to cater to diverse market demands.
