In recent years, with the rapid development of artificial intelligence technology, more and more traditional hardware companies have begun to explore the AI field. On March 19th, Cat King Audio officially changed its name to "Cat King Miaobo" and launched four new AI smart speakers, marking its transformation and upgrading in the audio industry. These new products not only integrate various AI large models, such as DeepSeek and Volcano Douzi intelligent body, but also aim to evolve from simple playback devices into smart speakers that can provide emotional companionship.
Among these four new products, the SR2MK2・AI smart radio is equipped with the Xiaoya DJ AI text-to-radio function, capable of generating personalized radio content; the Little Prince OTR・AI smart speaker supports full voice interaction; while the Little Island AI digital human speaker integrates karaoke mode and emotional companionship functions, providing a diversified user experience. Unlike products like Xiaomi Xiaoai Speaker and Tmall Genie, which primarily serve as entry points for smart home devices, Cat King Miaobo chooses to focus on users' emotional needs, attracting users through content.
Zeng Dejun, founder of Cat King Miaobo, stated that the key to success lies in serving users rather than becoming an accessory to a smart home system. Zeng Dejun believes that users don't necessarily need a speaker, but rather rich audio content. To meet this need, Cat King Miaobo will continue to explore differentiated sound quality and design, while also utilizing AI technology to gain a deeper understanding of users' emotional needs.
Cat King Miaobo's strategy is not to simply rely on existing large models on the market, but to combine its own content ecosystem to provide a personalized audio experience. For example, they are testing the use of users' voiceprints to infer emotions, and based on this, proactively recommend suitable radio stations, podcasts, and music to users. In the process of implementing these functions, Cat King Miaobo will also strive to provide a superior sound quality experience compared to mobile phones.
Zeng Dejun predicts that the next generation of speaker products will take shape within 3 to 5 years, and Cat King Miaobo is also striving to maintain its market competitiveness. With the popularization of AI, Zeng Dejun believes that hardware companies must constantly adjust their strategies, find the right scenarios and user experiences, in order to remain undefeated in this competition.
