Keep, a sports technology company, recently announced the launch of Kinetic.ai, a dedicated AI model for the sports and health vertical. Based on this model, they've launched Kaka, their first general-purpose AI coach. This innovative AI coach aims to create personalized workout plans and programs for users, driving the development of smart fitness.
Kinetic.ai is the result of Keep's accumulation of massive amounts of sports data and professional knowledge, combined with training and optimization of their own base model. It's the industry's first vertical-specific AI model. Keep stated that they will continue to optimize Kinetic.ai's capabilities, expanding it from its current text-based interaction to multimodal applications, including audio and image, to further enhance user experience.
Image Source Note: Image generated by AI, licensed through Midjourney.
Kaka, the AI coach based on this model, is currently in its beta phase. Users can experience its core functions for free, primarily including personalized training plans based on individual needs, program recommendations, and basic question-and-answer capabilities. In the future, Kaka will integrate with Keep's membership system; basic functions will be free for all users, while members will enjoy unlimited access to advanced features.
According to Keep insiders, a more complete version of Kaka will be launched in May, adding multimodal capabilities such as voice guidance and image recognition. They plan to introduce new skills monthly to enhance its functionality. Keep also stated that they will continuously incorporate methodologies from industry fitness coaches, optimizing data collection, plan creation, real-time guidance, and feedback to further improve the AI coach's capabilities.
On Keep's 10th anniversary, founder Wang Ning stated that the company would go "All in AI," leveraging ten years of accumulated sports data to transition online fitness from recommendation to generative models, continuing to lead the development of the sports technology industry. Following this announcement, Keep's stock price rose by over 40%.
