Infosys Partners with Formula E to Launch AI-Powered Data Center Enhancing Fan Engagement

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Published inAI News · 3 min read · Apr 3, 2025

Infosys has partnered with the ABB FIA Formula E World Championship to launch the "Formula E Stats Centre," an AI-powered analytics platform. This innovative platform aims to provide fans with real-time race analysis, enhancing their understanding of their favorite teams and drivers.

The "Formula E Stats Centre" leverages Infosys' AI solutions to significantly boost fan engagement through real-time race information, interactive statistics, and AI-generated summaries. Fans can access data related to race progress via AI-powered key statistic cards, and an AI assistant facilitates interactive queries to explore race milestones and data analysis. The goal is to simplify complex statistical information, allowing fans to engage more deeply with the race.

This launch coincides with the unveiling of Formula E's next-generation electric race car, the GEN3Evo. This car boasts a significant performance leap, accelerating from 0 to 60 mph in 1.82 seconds – 30% faster than an F1 car. This technological advancement heralds a new era in motorsport.

Jeff Dodds, CEO of Formula E, stated that this collaboration will make race data more accessible and interactive, improving the fan viewing experience. Sumit Virmani, Infosys' Global Chief Marketing Officer, highlighted the crucial role of AI in transforming raw data into compelling narratives.

Furthermore, Infosys migrated Formula E's data lake to Google Cloud, enhancing data accessibility and paving the way for more advanced fan engagement strategies. The combination of AI, analytics, and interactive storytelling is reshaping motorsport through data-driven fan interaction.

Key Highlights:
🌟 **AI Platform Launch**: Infosys and Formula E launch the "Formula E Stats Centre," providing fans with real-time data analysis.
🚗 **New Race Car Unveiled**: The launch of the GEN3Evo electric race car enhances the competitiveness and spectacle of the races.
☁️ **Data Migration Complete**: Infosys completes the cloud migration of Formula E's data lake, improving data accessibility and interactivity.

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