Google has expanded its Search Generative Experience (SGE) to over 100 countries and regions, supporting searches in multiple languages and providing conversational text responses, as well as image and video content. Google has also enhanced the translation capabilities of SGE, making it easier for users to select word meanings. Generative AI technology helps improve search experiences but also brings some issues, such as balancing result accuracy and ad display. Both Google and Microsoft are committed to developing generative AI search engines, competing for market share.