The wide-ranging applications of AI throughout the e-commerce industry, from product design to intelligent shopping guidance, efficiently replace work content. Digital human hosts have become a highlight of the widespread application of AI technology in the e-commerce sector, potentially replacing hosts, assistant hosts, and roles related to live streaming operations. AI serves as the ideal tool for e-commerce professionals, with its core value lying in cost reduction and efficiency improvement. The future trends of AI technology in the e-commerce industry include participation in various aspects such as intelligent customer service, advertising and marketing planning, bringing more possibilities for cost reduction and efficiency enhancement.