In the e-commerce sector, a race to the bottom has led major players to launch AI-driven e-commerce initiatives. Digital human livestreaming has emerged as a tool for cost reduction and efficiency enhancement, yet it faces challenges in interactivity and platform restrictions. JD.com integrates digital humans as an addition to its live streaming business, focusing on AI transformations in areas such as intelligent shopping guidance and customer service. The operational scenarios of digital humans vary across industries, with intelligent customer service standing out as the most mature application in AI-driven e-commerce.