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During the Super Bowl, often referred to as the 'American Spring Festival Gala', the allure of artificial intelligence (AI) seems to have failed to captivate the audience. OpenAI, as an advertiser for this grand event, showcased its brand advertisement for the first time, yet it faced a lukewarm response from viewers. The cost of this advertisement exceeded ten million dollars, but the results were disappointing. The Super Bowl is the annual championship game of the National Football League (NFL) and is often considered the 'Spring Festival Gala' for Americans due to its proximity to the Chinese New Year.

Recently, Amazon began testing advertisements in its newly launched shopping chatbot, Rufus. This information was revealed through an update log released by Amazon. The company stated that in the future, users of Rufus will see some sponsored ads related to their searches during conversations. These ads will not only appear in the chat interface, but may also be accompanied by text generated by Rufus to help users better understand the ad content.

Research from the Irish recruitment platform IrishJobs shows that over a quarter of employers in Ireland have introduced artificial intelligence (AI) technology for recruitment. AI is primarily used for sending reminders, tracking candidates' applications, scheduling interviews, and writing job advertisements. Medium-sized enterprises are the earliest adopters of AI, while small businesses have a lower adoption rate. 46% of recruiters believe that AI complicates the job, while 51% believe that AI enhances recruitment efficiency. The use of AI technology also influences job seekers' behavior, prompting them to