The Amazon CEO stated that generative AI will change every customer experience. Generative AI will make it easier for ordinary developers and business users to utilize. It will further enhance Amazon's ability to predict purchase intent. Amazon's virtual assistant Alexa will become more advanced. Amazon has the opportunity to become a leader in generative AI.

NatWest and IBM have announced improvements to the bank's virtual assistant, Cora. The introduction of generative AI features will provide customers with more information through conversational interactions. The bank will be among the first in the UK to deploy a generative AI virtual assistant in its digital services.