The AI technology developed by Stanford psychologist Mikhail Kosinski can accurately determine IQ, sexual orientation, and political leanings by scanning faces, with accuracy rates of 72%, 91%, and 72%, respectively. This study has sparked ethical controversies and potential misuse, such as discrimination against the LGBTQ+ community. The use of facial recognition technology has already led to privacy breaches and violations of civic liberties, highlighting the importance of protecting privacy rights and civil freedoms. Kosinski's research not only warns of the potential dangers of facial recognition technology but also reveals the negative implications it may bring.

The US FTC has prohibited Rite Aid from using AI facial recognition technology for a period of five years. The FTC alleged that Rite Aid failed to implement reasonable procedures in hundreds of stores and did not prevent harm to consumers. The ban highlights Rite Aid's reckless use of facial surveillance systems, which led to humiliation and other harms to customers. The FTC has made it clear that it will remain vigilant in protecting the public from unfair biometric surveillance and data security practices.