In 2023, the influence of fast fashion giant Shein has spread globally. Thousands of flights rapidly deliver its ultra-low-priced clothing from suppliers to tens of millions of customers, with '#sheinhaul' videos going viral on social media, attracting billions of views. However, behind this apparent prosperity lies a significant issue regarding environmental sustainability. Shein utilizes proprietary machine learning applications to monitor customer preferences in real-time and predict demand, satisfying these needs through an ultra-fast supply chain.

UK retail giant Marks & Spencer (M&S) is leveraging artificial intelligence technology to provide customers with personalized clothing recommendations based on body shape and style preferences, aiming to enhance online sales. Customers fill out a questionnaire, and the system offers outfit suggestions from a wide range of options, while AI technology adjusts the communication style to match different preferences. M&S Online Business Director Stephen Langford stated that this initiative aims to accelerate the shopping process, allowing each customer to find products that meet their needs faster.

Kolors Virtual Try-On is an innovative application that allows users to try on various clothing from home, enjoying a personalized fashion experience. By uploading a photo, the app generates a virtual fitting room, enabling users to effortlessly try on different styles without leaving home, covering all occasions from casual to formal, everyday to evening wear. The intuitive interface makes shopping more fun, and the instant effect display helps users achieve accurate matching, avoiding size and color mismatches, providing a worry-free shopping experience. Additionally, the app offers data insights for merchants.

Ell3n has launched the 'FLUX Fashion Photography' workflow on the glif platform, allowing users to effortlessly design high-fashion model images by inputting various materials (such as plastic, banana peels, iron, wool) and selecting gender and fashion brands. Participants can creatively design clothing inspired by elements like automotive parts and electronic components, generating unique styles in fashion works. Currently, each user can experience 20 free tries per day; interested users can visit the workflow entrance to try it out.

Selkie's Valentine's Day collection, designed using the generative AI Midjourney, sparked controversy with some users claiming that using AI for design is unethical and exploits artists. The founder of Selkie stated that AI is a tool that can enhance efficiency, but she indicated that it will not continue to be used for generating images in the Selkie brand. This controversy highlights the complex relationship between art and AI.

Recently, when I opened Xiaohongshu, I found myself surrounded by various doodles. With a few strokes from @柔随手画, I handed it over to AI and it transformed into fashion design sketches. @明玥几时 had the idea of adding roses to a dress, and all it took was drawing a few red circles.

Reebok collaborates with Futureverse to drive innovation in the fields of digital fashion and gaming. The partnership will focus on developing AI and blockchain-supported games and digital experiences. Reebok and Futureverse will launch the 'Reebok Impact' digital shoe experience, integrating AI technology and on-chain wearable devices. Futureverse is a blockchain gaming startup dedicated to building an open metaverse digital ecosystem. The CEO of Reebok stated that the partnership can transcend traditional innovation.

Calvin Wong has launched the first designer-led AI system named AiDA. AiDA utilizes image recognition technology to accelerate the fashion design process. This AI system offers advice to designers while emphasizing that it does not replace creativity. The application of AI in fashion design signals a transformation in the industry. Highly specialized tools and sustainability efforts will drive the development of the fashion sector.

Douyin influencer 'Zhi Yi' released a video titled 'Countryside Grape Fashion Show', which received 54,000 likes. Influencers on other platforms have also attempted to use AI drawing tools to create fruit and vegetable fashion shows, achieving high engagement. These AI fruit and vegetable fashion shows demonstrate the potential of AI technology in artistic creation. This innovative approach brings new inspiration and possibilities to the fashion industry, sparking curiosity and interaction among netizens.

Collina Strada showcased the first collection of AI-designed clothing at New York Fashion Week. The AI-designed garments highlighted the distinct existence between humans and machines. The Collina Strada brand is committed to sustainability and waste recycling. The clothing line created by AI brings a new perspective, merging human intervention with fashion design.

Xiaohongshu influencer created an AI fashion show inspired by the four houses of Harry Potter, showcasing the characteristics of each house through their respective creeds. The post has gained 12,000 likes and resulted in 78,000 followers, bringing new possibilities for AI in the field of artistic creation.