OpenAI has undergone a comprehensive brand revitalization, introducing a new logo, font, and color scheme. According to an interview with Wallpaper, the aim of this change is to make the brand image appear more 'organic' and 'human-centered'. The differences between the new logo and the old one are subtle, but side-by-side comparisons reveal that the center space of the new 'flower' pattern is slightly larger, and the lines are more fluid. The old logo was designed by OpenAI CEO Sam Altman.