AI search engine Perplexity officially launched its advertising program in the US market this week, creating a new model for search advertising. This highly anticipated AI company has successfully attracted several advertising giants, including Indeed, Whole Foods, Universal McCann, and PMG. Unlike traditional search advertising, Perplexity has innovated an advertising format that integrates into the AI interaction process. Advertisers can naturally incorporate questions in relevant contexts, such as how to use Indeed to optimize job search strategies.

Indeed, the world's largest job search platform, attracts 350 million unique visitors each month, connecting over 3.5 million employers with 32 million job postings, helping users find jobs with incredible efficiency. Recently, Indeed upgraded its 'Invite to Apply' feature, introducing smart algorithms that no longer rely solely on resumes and profiles for matching, but instead offer more accurate, relevant, and transparent job recommendations. The daily recommendation volume has increased from 1 million to 20 million, significantly saving job seekers' screening time and enhancing applications.