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Mercedes-Benz (China) Investment Co., Ltd. has recently signed a strategic cooperation memorandum with Beijing Volcano Engine Technology Co., Ltd., announcing in-depth collaboration and exploration in the fields of large models, generative artificial intelligence, and big data technology. This strategic partnership marks a further acceleration of Mercedes-Benz's digital innovation in China, aiming to enhance the smart cockpit experience through AI technology and provide Chinese customers with a more convenient and personalized digital luxury experience.

Mercedes-Benz showcases the new MB.OS operating system at CES 2024, providing a smarter automotive experience. The MBUX Virtual Assistant utilizes generative AI for more natural and personalized voice interactions. The system updates include 3D navigation, collaboration with audio systems, and other features, making MB.OS a powerful smart assistant. MB.OS is first implemented in the Mercedes-Benz CLA series and will gradually be rolled out to other models, reflecting the automotive industry's focus on intelligence and smart technology.

Mercedes-Benz will unveil the MBUX Virtual Assistant, integrated with artificial intelligence technology, at CES 2024, providing drivers with a personalized control and interaction experience. The new virtual assistant uses natural language interaction, allowing drivers to communicate with their vehicles in a human-like manner. This technology will be gradually applied to Mercedes-Benz's passenger car lineup, defining the future of digital luxury experience. The MBUX Virtual Assistant is regarded as the next generation of Mercedes-Benz's multimedia system, aiming to deliver unprecedented personalized services. Mercedes-Benz stated that the launch of this feature is a step towards achieving a smart MBUX virtual assistant.