Recently, AI company Perplexity announced the launch of a brand new 'Deep Research' tool, becoming another competitor in the industry. The release of this tool follows closely behind Google and OpenAI, who have also introduced similar features on their respective AI platforms, all using the name 'Deep Research', aimed at providing professional users with more detailed and reliable research answers. Perplexity's 'Deep Research' feature can be found on the web.

In the recent Super Bowl event, the AI search engine Perplexity adopted a unique marketing strategy by increasing its mobile app downloads through a tweet (now known as X), rather than opting for traditional expensive advertising. Perplexity's CEO Aravind Srinivas released a tweet on Friday introducing an exciting contest that encouraged users to download their app and submit at least five questions during the contest.

Recently, a study by the BBC has revealed that leading AI assistants often produce misleading and inaccurate content when answering questions related to news and current affairs. The research indicates that over half of the responses generated by four mainstream AI tools—ChatGPT, Gemini, and Perplexity—are deemed to have 'significant issues'. Note: The image is AI-generated, provided by the image licensing service Midjourney, as requested by researchers for these four generative AI tools.

Perplexity announced on Tuesday the launch of its enterprise-level API service "Sonar", allowing businesses and developers to integrate its generative AI search capabilities into their own applications. The service is available in two versions: the basic Sonar and the advanced Sonar Pro, and it supports customers in customizing the information sources of the AI search engine. Unlike traditional AI models that rely solely on training data, Perplexity emphasizes that Sonar can connect to the internet in real-time and obtain information from reliable sources, thereby providing more factual and authoritative results.

Startup Friend plans to launch a $99 AI smart necklace intended to be a digital companion for users; however, the company has announced a delay in shipping the first batch of products, now expected in the third quarter. The original plan to ship to pre-order customers in the first quarter now seems unfeasible. Co-founder and CEO Avi Schiffman stated in an email to customers: 'While I hoped to ship in the first quarter of this year, I still need to refine the product further. In fact,

Recently, the AI search engine Perplexity announced its acquisition of the professional social platform Read.cv, which competes with LinkedIn. With this acquisition agreement finalized, Read.cv will gradually cease operations starting this Friday, allowing users the opportunity to export their data, including profiles, posts, and messages, by May 16. In Read.cv's official blog, the team expressed admiration for Perplexity and stated their excitement about joining the company.

The AI search engine Perplexity recently announced a partnership with the travel website Tripadvisor, aiming to provide users with more comprehensive hotel information. This collaboration allows Perplexity to display more detailed and reliable content when searching for hotels. For example, when searching for "business travel hotels in Madrid," Perplexity will recommend hotels such as Hotel Regina and explain the reasons for the recommendations, such as "This hotel has a prime location and excellent service."

In a recent round of financing, Silicon Valley startup Perplexity reached a valuation of $9 billion, tripling its previous valuation. The funding amount was $500 million, marking Perplexity's rapid development in the artificial intelligence search engine sector and strong investor interest. Established in 2020, the company focuses on developing AI-based search engines aimed at enhancing user search experiences. Its technology enables users to obtain information more efficiently, especially in

Perplexity AI recently announced that its publisher program has welcomed over a dozen new international media partners, marking a new stage in its integration with the news industry. New partners include ADWEEK, Los Angeles Times, Mexican Daily News, Stern, NTV, and Encyclopedia of World History, while also expanding the existing collaborations with Time Magazine, Fortune Magazine, and Der Spiegel. As part of the collaboration, Perplexity will work with publishers to enhance the attractiveness of the partnership.

The AI Q&A platform Perplexity recently announced the official launch of its shopping feature, allowing users to shop directly through the platform and enjoy the convenience of one-click checkout and AI product recommendations. This new feature aims to enhance the online shopping experience by optimizing its search interface, helping users easily find the products they need. Perplexity's shopping feature is connected with multiple e-commerce platforms, including Shopify. When users perform product searches, Perplexity automatically aggregates and analyzes data from these sources.

AI search engine Perplexity officially launched its advertising program in the US market this week, creating a new model for search advertising. This highly anticipated AI company has successfully attracted several advertising giants, including Indeed, Whole Foods, Universal McCann, and PMG. Unlike traditional search advertising, Perplexity has innovated an advertising format that integrates into the AI interaction process. Advertisers can naturally incorporate questions in relevant contexts, such as how to use Indeed to optimize job search strategies.