Recently, Amazon began testing advertisements in its newly launched shopping chatbot, Rufus. This information was revealed through an update log released by Amazon. The company stated that in the future, users of Rufus will see some sponsored ads related to their searches during conversations. These ads will not only appear in the chat interface, but may also be accompanied by text generated by Rufus to help users better understand the ad content.

Amazon has launched an AI shopping assistant named Rufus in the UK, utilizing generative AI technology to address shopping needs, product comparison questions, and recommend products, thereby simplifying the shopping process. Rufus can provide product information, comparisons, and detail inquiries based on user requirements, covering a wide range of product research, specific product category exploration, and items needed for specific occasions. Users can access it by updating the Amazon app and clicking the Rufus icon, which is currently being tested for select users and is expected to be gradually promoted in the future.

Amazon has launched its AI assistant Rufus in India, aiming to enhance users' shopping experience through generative AI technology. Rufus can provide customized information, product comparisons, and personalized recommendations, although it is currently available to only a limited number of users. This service originates from the U.S. market, where it has already amassed millions of user inquiries with positive feedback. The launch of Rufus marks Amazon's further expansion in the Indian e-commerce market and demonstrates its ongoing efforts to leverage AI technology to improve customer service. Amazon is committed to continuously optimizing Rufus, with plans to roll it out to more users in the coming weeks.

In Amazon's latest move, an AI shopping assistant named Rufus has quietly launched and is now available to all U.S. users. This conversational shopping assistant based on generative artificial intelligence marks another innovation by Amazon in the personalized shopping service field.Rufus aims to help users save time and make wiser shopping choices through an intelligent Q&A service integrated within the Amazon shopping app. Users can ask Rufus any product-related questions at any time, and rece

Amazon has launched an AI shopping assistant named Rufus to help users make better shopping decisions. Rufus learns from Amazon's product database, user reviews, and web information to provide answers, comparisons, and suggestions for product-related inquiries. Currently, Rufus is in the testing phase, with plans to gradually expand its user base. This chatbot can answer questions about products and offer shopping advice, even suggesting questions during simple searches.