According to a report by The Information, OpenAI is planning to launch an in-house browser powered by an AI chatbot to directly challenge Google's search market. This move highlights OpenAI's ambitions in the search domain and is also a significant step in expanding its ecosystem. Sources indicate that OpenAI is in discussions with platforms such as Condé Nast, Redfin, Eventbrite, and Priceline for potential collaborations in travel, food, and housing.

Google's Gen-AI search engine accounts for 84% of search queries, significantly impacting search traffic for brands and publishers. The Gen-AI search engine alters the landscape of search engine optimization by analyzing the context, sentiment, intent, and nuances of searches. Businesses are redefining their SEO strategies to focus not only on keyword optimization but also on the ownership of valuable information to enhance their operations.

Microsoft's Bing Chat has fully adopted GPT-4 in both creative and precise modes, officially announced by Microsoft's search chief Mikhail Parakhin on Twitter. Microsoft is also using a variety of language models, including GPT-4 Prometheus and its own Turing language model, to provide more accurate and creative responses. Despite heavily promoting AI chat and GPT-4, Microsoft is still struggling to regain market share in the competition with Google. Microsoft's efforts and innovations in the field of artificial intelligence.