Apple CEO Tim Cook announced that the company will significantly invest in generative AI. Cook revealed that the company is making substantial investments in artificial intelligence and hinted at major announcements this year. Generative AI holds great potential to enhance user productivity and solve problems. AI technology is already used in Apple products, and new breakthroughs in the field of generative AI are expected in the future.

Apple CEO Tim Cook stated that the company will pioneer new frontiers in the field of generative artificial intelligence. Cook believes that generative AI has breakthrough potential, and Apple is making significant investments in this area. AIGC will provide transformative opportunities for users, enhancing productivity and problem-solving. Apple will share ways to innovate in AIGC and redefine the future of technology.

Apple CEO Tim Cook's explanation of the generative AI plan has drawn discontent from shareholders due to its repetitiveness. Despite not confirming any generative AI products from Apple, Cook has repeatedly used the same phrases, lacking originality. Shareholders are dissatisfied with Cook's presentation of the AI strategy during the earnings call. Although there are rumors that Apple is developing products similar to ChatGPT, there has been no official confirmation.

Since the rise of ChatGPT and others, people have been speculating when Apple will launch its own generative AI. Tim Cook revealed during a financial earnings call that Apple is investing in generative AI. Cook mentioned that Apple hopes to responsibly have its own generative AI. Reports indicate that Apple has been intensifying the development of AI-based tools. This technology will be implemented in Apple's applications such as Apple Music, Xcode, and Siri.