Apple CEO Tim Cook recently visited China and, when asked by a reporter from Jiemian, stated that Apple Intelligence is working hard to enter the Chinese market. He mentioned, 'We are working hard to move this forward, and there is a very specific regulatory process behind it that we need to complete, and we hope to bring it to Chinese consumers soon.' It is reported that this is Cook's second visit to China in 2024. During the third quarter earnings call for fiscal year 2024 in August this year, Cook was asked about the timeline for Apple Intelligence services.

Apple CEO Tim Cook stated in a media interview that, despite the widespread belief that Apple lags behind competitors in the AI field, he emphasizes that Apple is more focused on providing the best experience for users rather than competing for the title of market leader. Cook admitted, 'We are not the first in AI, but we do it in the way that is most adaptable to customers.' He pointed out that Apple does not mind not being a pioneer in certain areas because the company values product perfection more. 'We would rather launch truly outstanding products that make a meaningful contribution to people, rather than rushing to be first.'

Apple CEO Tim Cook recently appeared on a famous American talk show, promoting the iPhone 16 series alongside host Jimmy Fallon. During the recording, Cook and Fallon started from Apple’s flagship store in New York, passed through Central Park, and finally reached another Apple retail store, recording the journey with the front camera of the iPhone 16 Pro Max. Cook revealed on the show that every time a new phone is released, he personally visits the flagship store on Fifth Avenue to feel the enthusiasm of consumers. He humbly stated that what people love is Apple.

Apple CEO Tim Cook announced that the company will significantly invest in generative AI. Cook revealed that the company is making substantial investments in artificial intelligence and hinted at major announcements this year. Generative AI holds great potential to enhance user productivity and solve problems. AI technology is already used in Apple products, and new breakthroughs in the field of generative AI are expected in the future.

Apple CEO Tim Cook stated that the company will pioneer new frontiers in the field of generative artificial intelligence. Cook believes that generative AI has breakthrough potential, and Apple is making significant investments in this area. AIGC will provide transformative opportunities for users, enhancing productivity and problem-solving. Apple will share ways to innovate in AIGC and redefine the future of technology.

Apple CEO Tim Cook's explanation of the generative AI plan has drawn discontent from shareholders due to its repetitiveness. Despite not confirming any generative AI products from Apple, Cook has repeatedly used the same phrases, lacking originality. Shareholders are dissatisfied with Cook's presentation of the AI strategy during the earnings call. Although there are rumors that Apple is developing products similar to ChatGPT, there has been no official confirmation.

Since the rise of ChatGPT and others, people have been speculating when Apple will launch its own generative AI. Tim Cook revealed during a financial earnings call that Apple is investing in generative AI. Cook mentioned that Apple hopes to responsibly have its own generative AI. Reports indicate that Apple has been intensifying the development of AI-based tools. This technology will be implemented in Apple's applications such as Apple Music, Xcode, and Siri.