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With the rapid advancement of generative AI technology, more and more companies are beginning to leverage these technologies to create product promotional videos. Recently, the startup Avataar, supported by Peak XV and Tiger Global, launched a new tool called 'Velocity' that can generate videos directly from product links. The launch of this innovative tool will make video production much easier, even without professional knowledge. Avataar's founder Sravanth.

Today, in another significant breakthrough in the field of artificial intelligence, OpenAI's CEO Sam Altman posted on social media platform X, acknowledging that the company severely underestimated the demand for the AI video production model Sora. Sora is an AI video generation platform launched by OpenAI that can create high-quality video content from text prompts or static photos. The release of this tool marks a significant advancement in video generation technology and signifies a potential transformation in the creative industry.

Recently, the AI video generator Haiper AI officially launched its latest version - Haiper 2.0. This version supports sharper actions, stunning visual effects, and dynamic templates to help users create amazing videos. Compared to the previous version, Haiper 2.0 has been optimized and upgraded with two main highlights: first, it features more realistic motion effects and details; second, the new user-friendly templates make video creation simpler. The new template feature allows users to create videos with just a simple selection and click.

YouTube requires creators to disclose parts of their videos that are produced using AI technology to prevent misleading viewers. A new tool has been introduced in Creator Studio, where creators must label content created with AI technology. During the upcoming U.S. elections, artificial intelligence and deepfake misinformation pose significant risks. This new policy does not apply to clearly non-authentic content, but the use of AI to alter faces or synthesize voices must be labeled. YouTube will enforce labeling on videos using AI technology across all platforms and may actively add labels.

In the video, Guo Degang performs crosstalk in English, which is actually a reinterpretation involving AI technology from a Chinese company called Shiyun Technology. Their product HeyGen is an 'artifact' for AI voice translation and mimicry. HeyGen's traffic has surged against the trend, with users queuing for 7,000 videos, including a Chinese-speaking video featuring Taylor Swift. HeyGen has successfully completed two rounds of financing worth millions of dollars, becoming the latest hit AI application in the domestic market. HeyGen has launched a paid version, but it's yet to be seen if it can effectively address the pain points in video production.

Meitu has launched the AI video tool, Kaipai, which includes a new feature called 'AI Cover'. This feature intelligently generates viral covers based on images and text, helping video creators work more efficiently. It supports both 'Image to Cover' and 'Video to Cover' generation and is officially live for multiple video platforms. Users only need to upload a photo and cover text to generate ten viral cover designs, with support for AI optimization. The AI Cover also offers a feature for AI text refinement, lowering the barrier for creating viral covers.

["Fen Miao Frame is a one-stop audio-video production collaboration platform that provides online review and annotation features.", "The platform aims to improve the efficiency of team revisions and output, while reducing labor costs.", "Features include online review, file sharing, process management, asset management, and more.", "Applicable to various fields such as advertising, media, education, gaming, and film.", "Fen Miao Frame has served over 1 million creators and more than 3,000 enterprises."]

ByteDance has launched the Intelligent Short Video Script Tool, which is available for free to Douyin merchants to help them quickly generate short videos that meet Douyin standards. The tool analyzes videos, identifies highlight frames, and breaks down the golden formula. After using the tool, merchants saw a 58% increase in GMV. Additionally, they launched the Intelligent Video Production AIGC product to help Douyin merchants create trending short videos.

Aug X has launched Augie, an AI-based video production platform that reads ad scripts using a clone of your own voice, eliminating the need to book a recording studio. The Augie platform is primarily aimed at marketers and social media teams, allowing users to quickly add voiceovers, photos, text, and music to videos without the need to learn audio and video editing. The platform also offers a selection of photos from its library and AI-generated images for users to choose from, while the cloned voice can be adjusted based on the video's emotions.