Recently, Xbox announced that its new AI-enhanced search feature has begun rolling out. The introduction of this feature will greatly enhance the experience for players searching for games. Xbox's AI-driven search allows players to find games by simply describing them with keywords. For example, players can input 'FPS games with zombies' or 'cozy farming games with fishing,' and the system will recommend relevant games based on those descriptions. This intelligent search not only helps players find their desired games, but also

Tech giant Microsoft has recently launched an AI chat assistant for its Xbox gaming console, officially ushering in an era of AI in its gaming business. This move coincides with the release of Sony's PS5 Pro, which features the next-generation AI super resolution technology, intensifying the AI competition in the gaming console sector. According to tech media The Verge, this new virtual assistant is primarily aimed at online customer support. This is the latest action taken by Microsoft CEO Satya Nadella to advance the company's AI strategy, as Xbox has previously maintained a relatively cautious distance from AI.

Microsoft has officially started the AI strategic layout for the Xbox platform. As the first AI feature, an intelligent customer service chatbot has already launched on the Xbox platform. According to informed sources, this is only the first step in Microsoft's push for AI strategy in the Xbox area. The second upcoming AI feature is natural language search. This feature will allow users to obtain recommendations without needing to remember specific game titles; they can simply input descriptive terms like "children's puzzle games". The new search system will also support error tolerance, capable of recognizing typos and abbreviations.

Xbox used AI-generated artwork on social media to promote indie games. The Xbox account ID @Xbox tweeted asking fans about their favorite indie games of 2023, which sparked controversy. Players criticized the use of AI art in games and advertising, and Xbox deleted the original tweet. While some developers have a positive attitude toward AI art, players generally criticize the use of this technology in games and advertising.

Microsoft promotes Matt Booty to President of Game Content and Studios with new responsibilities for ZeniMax. Sarah Bond has been appointed President of Xbox, overseeing all Xbox platforms and hardware. Chief Marketing Officer Chris Capossela will step down after 32 years at Microsoft. Yusuf Mehdi has been promoted to Executive Vice President, leading marketing for Microsoft Copilot products. Microsoft plans to announce which games will be coming to Xbox in the coming months.