Xbox used AI-generated artwork on social media to promote indie games. The Xbox account ID @Xbox tweeted asking fans about their favorite indie games of 2023, which sparked controversy. Players criticized the use of AI art in games and advertising, and Xbox deleted the original tweet. While some developers have a positive attitude toward AI art, players generally criticize the use of this technology in games and advertising.

Microsoft promotes Matt Booty to President of Game Content and Studios with new responsibilities for ZeniMax. Sarah Bond has been appointed President of Xbox, overseeing all Xbox platforms and hardware. Chief Marketing Officer Chris Capossela will step down after 32 years at Microsoft. Yusuf Mehdi has been promoted to Executive Vice President, leading marketing for Microsoft Copilot products. Microsoft plans to announce which games will be coming to Xbox in the coming months.