Rufus is a professional shopping assistant powered by Generative AI, trained on a wide array of Amazon's product catalog, customer reviews, community questions, and web information. It can answer questions about shopping needs, products, and comparisons, offer suggestions based on the context of the conversation, and facilitate product discovery within the typical Amazon shopping experience. Rufus will launch a beta version to a small group of customers in the Amazon mobile app and will gradually roll out to more customers across the United States in the coming weeks.