Google Shopping is an online shopping platform that leverages artificial intelligence technology to help users find relevant products, discover personalized options, and locate the lowest prices among over 4.5 billion product listings. It simplifies the shopping research process by providing users with intelligent displays of shopping insights through AI-generated briefs. Additionally, it includes features such as virtual try-on and AR shopping tools, enhancing users' confidence while shopping. The personalized homepage of Google Shopping showcases shoppable products and videos tailored to users' preferences, allowing for a more customized shopping experience.