Ply is a platform that allows users to build custom features for their customers and teams without any coding required. It integrates processes, AI solutions, and smart forms that can be embedded directly into users' existing applications. Key advantages of Ply include its no-code ease of use, the ability to quickly integrate AI solutions into workflows, and compatibility with various applications. Background information indicates that 77% of users consider it a preferred tool for building AI solutions, highlighting its significance in the field of business intelligence solutions.