Recently, the short video platform TikTok announced a partnership with Getty Images to launch a new AI advertising creation tool. Through this collaboration, advertisers can directly use licensed images and videos provided by Getty Images when using TikTok's AI advertising creation tool to produce ads that include AI-generated content. The platform's AI avatar feature can create virtual characters that look like real people, bringing richer forms of expression to advertising content.
This feature will be available in TikTok's "Symphony Creative Studio," becoming an AI-driven video generation tool accessible to all advertisers. Advertisers only need to input a product description to generate a corresponding video, and the AI avatar can also "speak" in the video, supporting multilingual AI voiceover capabilities. This tool also allows advertisers to generate multiple versions of the same ad or "remix" existing ads.
Since launching its AI image generator last year, Getty Images has established partnerships with several AI companies, including Nvidia and Picsart, providing safe and commercially usable licensed content. Peter Orlowski, Vice President of Global Strategic Partnerships at Getty Images, stated in the announcement: "This collaboration will enable brands and businesses to seamlessly integrate into TikTok's Symphony Creative Studio, gaining direct access to our vast library of millions of high-quality images and videos, making it easy to create powerful and engaging TikTok-native content."
With the introduction of this new feature, TikTok not only offers more flexibility and convenience in advertising creation but also further expands its influence in the digital advertising market. Brands and businesses can leverage this tool to reach their target audiences more efficiently and innovatively, enhancing brand exposure and consumer engagement.
Key Points:
🌟 TikTok partners with Getty Images to provide advertisers access to licensed images and videos.
🎥 The newly launched AI advertising creation tool can generate videos, AI avatars, and multilingual voiceovers.
🚀 Advertisers can easily create and modify multiple versions of ads, enhancing creative flexibility.