According to Tech星球, the Douyin app is testing the integration of Doubao AI capabilities, opening two strategic entry points within the app for Doubao. This signifies ByteDance's accelerated push towards its AI ecosystem. These two entry points are located on the short video interface and the message list, aiming to completely break down the traditional barriers between AI products and traffic platforms.
Previously, users needed to leave Douyin to use Doubao, resulting in insufficient usage frequency and stickiness. Through direct integration, Douyin can not only enhance its own AI capabilities but also introduce a wider user base for Doubao. ByteDance is simultaneously promoting multiple AI product lines internally, including Magic Cube Know, Jiyi, and Xiaohe AI Doctor, covering multiple fields such as information reading, medical care, and programming, showcasing a comprehensive AI product ecosystem.
This strategy mirrors Tencent's layout in the AI field. Tencent has successfully integrated Tencent Yuanbao AI into products like WeChat, achieving remarkable results. As of March 3rd, Tencent Yuanbao ranked first in the Apple App Store's free app rankings, with Doubao closely following in fourth place.
These actions clearly demonstrate the immense importance that internet giants place on the application of AI technology in content ecosystems, as well as the fierce competition for user traffic and usage time. By seamlessly integrating AI capabilities into existing products, these tech giants are redefining users' digital interaction experiences, ushering in a new era of AI service ecosystems.
