Sensor Tower has officially released its 2024 Global Top 50 Mobile Publishers by Revenue ranking, attracting widespread attention within the industry. According to the report, global consumer spending on mobile apps surpassed $150 billion for the first time in 2024, approximately ¥1.09 trillion (RMB), representing a 13% year-over-year increase.
In this year's ranking, Tencent once again secured the top spot with an absolute advantage, continuing its leadership in the global mobile publishing market. This is attributed to Tencent's comprehensive ecosystem across gaming, social media, and other sectors, boasting a diverse product line and a massive user base. ByteDance follows closely behind, securing second place with a remarkable 38.2% revenue growth fueled by TikTok's ecosystem and global strategy. Google and Microsoft maintained their strong positions, ranking third and fourth respectively.
It's noteworthy that AI technology showcased significant performance in this year's ranking. OpenAI entered the global Top 50 for the first time, ranking 46th, demonstrating its continuous progress in user analysis, content generation, and personalized recommendations. Duolingo also performed well, ranking 38th, leveraging AI technology to optimize the language learning experience and attract more users.
Furthermore, the rise of hybrid casual games has brought innovation to the traditional gaming sector. Scopely, through its diversified product portfolio, such as Monopoly GO!, achieved rapid growth, becoming a benchmark for global publishing. Dream Games, with innovative match-3 games like Royal Match, showcased the potential of smaller publishers in the global market.
