Data to be translated: iQIYI Upgrades AI Search, Differentiating It from Traditional Searches Where the First Step Only Yields Titles. The Upgraded iQIYI AI Search Focuses on Allowing Viewers to Directly Access Desired Content with a Single Click During the Search Process. This Represents the Industry's First Application of Generative AI Technology in Three Major Search Scenarios: Character Search, Plot Search, and Celebrity Search. Through the Search Suggestion Bar, Viewers Are Provided with Rich Content Recommendations; The Update to the Search Results Page Allows Viewers Not Only to Easily Find Desired Movie and TV Content Through Searches, But Also to Directly Access Popular Characters, Memorable Scenes, and Celebrity Casts Related to the Shows with Simple Keywords, Marking the Entry into the AI Era of Searching for Movies and Shows.