For a long time, Adobe Photoshop and Affinity Photo have been the leaders in the field of image editing. However, in recent years, the industry landscape has begun to quietly change. Many creators are starting to abandon Adobe products in favor of more affordable alternatives. At the same time, some are embracing image editing tools centered around AI technology. Topaz Labs Photo AI and Photoroom are among the front runners in this shift.

Adobe (ADBE) shares plummeted on Thursday as investors reacted to the company's disappointing guidance for 2025. The software company has taken longer than expected to convert its investments in content creation and digital marketing AI tools into profits. Following the company's fourth-quarter earnings report released late Wednesday, several Wall Street firms lowered their target prices for Adobe stock. Today, Adobe shares fell 13.7%, closing at $474.63. Year-to-date,

American software company Adobe Inc. saw its stock price plummet in extended trading due to disappointing annual sales forecasts released by the company. This news has raised concerns in the market about Adobe potentially losing market share in the increasingly competitive field of artificial intelligence. According to Adobe's statement, the company's annual revenue is expected to reach $23.4 billion by November 2025, while the average analyst expectation is $23.8 billion. Adobe is a company well-known for its creative software and has been advancing its products in recent years.

Adobe is making a significant expansion into the artificial intelligence (AI) space, launching a brand new high-end video generation feature based on the tremendous success of the Firefly AI platform. According to the company, the Firefly platform has generated over 16 billion pieces of content since its launch, demonstrating its impact. In a fourth-quarter earnings call on December 11 (Wednesday), Adobe announced plans to launch AI video generation capabilities as a premium service in early next year. Currently, this feature is in a limited

At the Amazon Web Services re:Invent conference, Adobe announced a significant partnership with Amazon to extend its Experience Platform to AWS. This collaboration not only transforms how enterprises approach artificial intelligence and customer data management but also signals a profound change in the cloud computing market. As digital commerce continues to evolve, businesses urgently need to enhance customer experience through personalized services. This year's Cyber Monday data shows that mobile devices accounted for 57% of online sales.

Recently, Adobe's research team collaborated with researchers from the University of Michigan to develop an artificial intelligence system called MultiFoley, which generates sound effects for dubbing in films and videos, assisting in post-production. The innovation of MultiFoley lies in its ability to allow users to create sound effects through text prompts, reference audio, or video examples. In demonstrations, the system can even transform a cat's meow into a lion's roar, or convert the sound of a typewriter into piano notes, perfectly synchronized with video footage.

Adobe has unveiled its groundbreaking AI tool Project Turntable at the MAX 2024 conference, electrifying the design community. This revolutionary tool utilizes unique AI algorithms to allow 2D vector images to freely rotate like 3D objects, completely transforming traditional image editing methods. In conventional design workflows, designers often need to spend significant time redrawing to showcase 2D illustrations from different angles. The advent of Project Turntable has completely changed this scenario.

When creating engaging videos, audio plays a crucial role alongside visuals. However, finding or producing the right sound effects can often be a time-consuming task. At Adobe's annual MAX conference, they showcased an experimental prototype called Project Super Sonic, a technology that can generate sound effects from text, recognize objects in videos, and even utilize your voice to quickly produce background sounds and effects for video projects. While the feature of generating sound effects from text prompts sounds promising,

At the global creative conference Adobe MAX 2024, Adobe launched its latest product - GenStudio, a brand new solution specifically designed for performance marketing. GenStudio is part of the Adobe GenStudio ecosystem and aims to help businesses achieve greater efficiency and personalized experiences in content creation and marketing processes. It optimizes every marketing stage comprehensively from content planning and creation to management, activation, and performance measurement.

Adobe announced a series of new features for Adobe Express this week, aimed at providing mainstream users who need to create web pages and graphics with greater integration and creative capabilities. The new features include tighter integration with Creative Cloud applications, as well as new tools for text and shapes. Adobe Express now allows for easier collaboration and content sharing with InDesign and Lightroom. The platform also offers AI functionalities.

Recently, a study released by Adobe titled 'Authenticity in the Age of AI' revealed that many people feel confused and anxious when obtaining information due to the increasing prevalence of AI-generated content. The survey, which included 2,000 US consumers, shows that concerns about misinformation are growing ahead of the upcoming 2024 US presidential election. The results indicate that 94% of respondents are very worried that misinformation will affect the upcoming election results. Image source note: Image generated by AI, image licensed by service provider.

Recently, several major American artificial intelligence companies made a solemn pledge to the White House, stating that they will prevent their AI products from being used to generate non-consensual deepfake pornography and child sexual abuse materials. Six companies, including Adobe, Anthropic, Cohere, Microsoft, OpenAI, and the open-source web data repository Common Crawl, signed this non-binding commitment to ensure that their products are not misused to create harmful images of gender violence.

Adobe has introduced a new AI creation tool, Firefly Video Model, designed to generate high-quality video content. This tool is based on ethical training, using the company's proprietary or licensed data, and supports text-to-video generation, image-to-video conversion, and video editing, with each generated segment lasting up to 5 seconds. The videos generated during the demonstration were impressive, following text prompts and showcasing scenes from the natural world. Features include filling in video gaps, creating seamless transitions, and achieving perfect perspectives. Through Firefly, Adobe is empowering creators.

Three tech giants, OpenAI, Adobe, and Microsoft, have united to support California's AB3211 bill, which requires tech companies to add labels to generated content to help identify works created by artificial intelligence (AI). Key provisions include adding watermarks in the metadata of AI-generated photos, videos, and audio clips, and large online platforms are required to label AI-generated content in a way that is easily understood by the general audience. This bill aims to address issues of information sourcing and enhance public understanding and trust in AI technology.

Adobe recently released the B2B version of Journey Optimizer, aimed at helping businesses more effectively identify and persuade decision-makers in large procurement decisions. This tool is based on the Adobe Experience Platform, providing a unified customer data view to assist brands in managing customer information across channels. With generative AI, AJO B2B can recommend missing roles in the buying group, enabling marketers to create personalized marketing plans. In the future, it will also expand lifecycle capabilities.

Adobe has launched Adobe Express for Education, an AI-assisted platform designed for the educational sector, with new features aimed at providing safe and responsible AI tools for students and educators to enhance the learning experience. The platform includes a real-time assignment system, multimedia presentations, animation capabilities, and themed templates to encourage creative projects. It is free for K-12 teachers and students and compatible with various educational software. New AI features include template generation, image creation, and personalized coloring page tools, without AI text generation to protect students' privacy.