Lazada, Alibaba Group's Southeast Asian e-commerce platform, announced the launch of its AI assistant, Lazzie Seller, on April 14th. Designed to enhance merchant operational efficiency and competitiveness, this AI assistant leverages Lazada's extensive experience in e-commerce. Utilizing natural language processing, Lazzie Seller quickly addresses common merchant operational challenges. Core functionalities include navigation assistance, store risk assessment, and expert recommendations, ultimately helping merchants reduce operational costs.