At the 2025 Shanghai AWE exhibition, Tmall unveiled a groundbreaking AI design tool for the e-commerce industry – "JiaZuo." This tool provides a comprehensive and efficient design solution for home appliance, furniture, and home decoration merchants. Merchants simply upload product images to generate various styles of scene images with a single click, achieving results comparable to professional photography. This significantly enhances merchants' competitiveness in visual marketing. JiaZuo features an AI studio shooting function, capable of generating over 80 different styles of scene images.

According to reports, Alibaba recently announced a large-scale recruitment drive, aiming to open hundreds of job positions, with 90% of the roles related to artificial intelligence (AI). This initiative primarily focuses on Alibaba's AI To C business, which is the consumer-facing artificial intelligence business system, covering multiple products and teams, including Quark, Tongyi, a spin-off from Alibaba Cloud, and the Tmall Genie team. The recruitment will specifically target talents in cutting-edge technologies and applications such as text processing, multimodal large models, and AI agents.

Tmall Genie has announced that the 'Genie Large Model' is now fully launched, bringing four major upgraded features. The upgraded features include optimizations for open-domain conversations and AIGC creative capabilities, solutions for nearby wake-up issues, and support for voice switching. The full-duplex continuous conversation feature allows you to interrupt at any time without needing to wake it multiple times, providing an infinite chatting experience. The AIGC creative feature enables you to create a wealth of knowledge with AI inspiration, whether it's poetry or co-creating stories. The open-domain conversation feature allows you to chat about encyclopedic topics with Tmall Genie anytime, anywhere, enjoying the companionship that understands what you want.

Tmall Genie has launched its first large model multisensory learning machine Z20, which features large model and multimodal AI perception capabilities to adapt to the learning needs of different age groups and subjects. The learning machine is now available for pre-order, starting at 2799 yuan.

Alibaba's artificial intelligence company has released the new brand 'Future Genie'. The main wake-up phrase for the new brand is 'Little Ling, Little Ling'. The AliGenie 6.0 system will be fully driven by a large model, transforming Tmall Genie into a sprite with differentiated memory and uniqueness, providing each user with a personalized intelligent assistant.

Tmall takes the lead in applying AI and virtual live streaming technology to solve the scene matching challenges in the home decor industry. Through AI + 3D technology, home decor brands can generate matching decorative scenarios, reducing costs and increasing effectiveness. Tmall has developed a background generation tool based on AI technology, allowing sellers to generate commercial-grade materials simply by uploading product images.