Is SEO Dead? The Rise of an $8.5 Billion Generative Engine Optimization Market, with Brand Giants Competing in AI Marketing
American holiday shopping habits are undergoing a fundamental transformation. Adobe reports predict that traffic to retailers from AI chatbots and search engines could surge by 520% by 2025, as consumers turn to large language models rather than traditional searches to find products. OpenAI has partnered with Walmart, allowing users to shop directly within ChatGPT, marking the acceleration of the AI shopping era.
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