Amp Up Beta is an AI-powered feedback survey tool that conducts open-ended qualitative surveys. It utilizes an AI assistant to provide deeper insights and help users better understand their target audience and improve response quality. Users can ask personalized follow-up questions and engage in conversational discussions with respondents. The survey design is tailored to uncover consumer feedback trends, personal coaching, and employee experiences, allowing users to delve into the core of any issue. Users can create surveys for consumers, employees, and personal reflection.