Recently, two subsidiaries of Mixue Bingcheng jointly invested to establish Snow King AI Wisdom Technology (Zhengzhou) Co., Ltd., with a registered capital of 50 million RMB. Unlike the traditional supply chain and sales operations of Mixue Bingcheng, the new company is positioned in the cutting-edge technology field, covering areas such as artificial intelligence theory and algorithm development, intelligent control system integration, and robot research and sales.
The management team of the company demonstrates Mixue Bingcheng's high emphasis on AI development. The general manager is Su Huchen, the chief technology expert and deputy general manager of the Process and Digitalization Center at Mixue Bingcheng, along with several key figures, including senior executives and technical experts from the group, participating in operations. This decision indicates that Mixue Bingcheng is trying to further optimize its supply chain and store management through technological innovation.
In fact, Snow King AI Wisdom is not Mixue Bingcheng's first foray into the field of artificial intelligence. In recent years, the group has established several smart supply chain subsidiaries, all of which are deeply integrated with AI technology, including supply chain management, AI software development, and industry application integration. It is reported that the group has already introduced AI recognition technology in store management to enhance the standardization level of the "Internet + Bright Kitchen Bright Stove" project, while utilizing data to optimize procurement, research and development, and sales processes.
As a leading enterprise in China's ready-to-drink beverage industry, as of September 2023, Mixue Bingcheng has opened over 36,000 stores worldwide and has established a global procurement and production system in the supply chain field. This AI initiative will further consolidate its competitiveness in the industry while exploring new paths for technology-driven growth.
