Amazon has launched an AI shopping assistant named Rufus in the UK, utilizing generative AI technology to address shopping needs, product comparison questions, and recommend products, thereby simplifying the shopping process. Rufus can provide product information, comparisons, and detail inquiries based on user requirements, covering a wide range of product research, specific product category exploration, and items needed for specific occasions. Users can access it by updating the Amazon app and clicking the Rufus icon, which is currently being tested for select users and is expected to be gradually promoted in the future.

Amazon has launched an AI shopping assistant named Rufus to help users make better shopping decisions. Rufus learns from Amazon's product database, user reviews, and web information to provide answers, comparisons, and suggestions for product-related inquiries. Currently, Rufus is in the testing phase, with plans to gradually expand its user base. This chatbot can answer questions about products and offer shopping advice, even suggesting questions during simple searches.

Mastercard has launched the AI shopping assistant 'Shopping Muse' based on the personalized platform Dynamic Yield. This service transforms consumer requests through dialogue and provides personalized gift suggestions. Shopping Muse will save time and enhance customer satisfaction, forming part of Mastercard's data and services strategy. Consumers can use non-traditional search terms, such as aesthetics and trends, to receive relevant product recommendations.

Shopify has announced the launch of the web version of Shop, providing users with more shopping convenience and search capabilities. The new Shop allows buyers to search for product names and introduces an AI shopping assistant. The web design of Shop is simple and clear, bringing more traffic to merchant stores.