In 2024, the global AI craze continues to rise, and Thailand is no exception, standing on the brink of an explosion in artificial intelligence (AI). Imagine strolling through the streets of Bangkok, where everything around you is quietly changing. Restaurants have smart ordering systems that can converse with you fluently in Thai, hospitals have AI diagnostic systems capable of accurately analyzing your health status, and even the shared bicycles on the roadside are equipped with smart navigation. This is no fantasy; it is the ongoing AI transformation in Thailand. Image source note: The image is generated by AI, and the image is authorized.

In the latest earnings call on December 20, 2024, Accenture announced that its orders for Generative AI reached a record $1.2 billion. This brings the company's total sales in Generative AI to $4.2 billion since September 2023, marking a new quarterly sales high in the field, reflecting the growing investment from clients in Generative AI. Image source note: Image generated by AI, licensed from Midjourney.

Autonomous truck company TuSimple has announced its completion of a transformation, officially rebranding as CreateAI and shifting its focus toward the generative AI field, including animation and game development. This rebranding signifies TuSimple's departure from the autonomous trucking business and its entry into a new arena. TuSimple's transformation comes at a time of ongoing turmoil for the company. Previously, the company exited the stock market in January 2024 and closed its U.S. autonomous trucking operations, transferring the remaining assets to China to fund the new business.

Well-known AI assistant Grammarly recently announced its acquisition of productivity platform Coda, marking an important step for Grammarly towards becoming an AI productivity platform. Image source note: Image generated by AI, image licensed through provider Midjourney. Coda's CEO and co-founder Shishir Mehrotra will take over as the new CEO of Grammarly. This acquisition will combine Coda's flexible and powerful AI.

Beijing TuSimple Technology Co., Ltd. has officially changed its name to CreateAI. This rebranding comes alongside the announcement of several significant advancements in the generative AI field, marking its ambitious plans to apply generative AI technology in the animation and video game industries. Additionally, CreateAI announced that it has acquired the official licensing rights to the renowned wuxia intellectual property 'The Legend of the Condor Heroes' and plans to develop a large-scale open-world RPG game. Furthermore, the company will collaborate with notable animation director Masashi Hoshino and leading animation production company Hashimoto Co., Ltd. to utilize AIGC.

Recently, Google updated its terms of use for generative AI, clearly stating that customers can deploy its generative AI tools for 'automated decision-making' in 'high-risk' areas such as healthcare, provided there is human oversight. According to the updated 'Generative AI Prohibition Policy' released by Google on Tuesday, customers can use Google's generative AI to make 'automated decisions' that may have a 'significant adverse impact' on individual rights, as long as there is some form of human oversight involved.

Databricks, a startup based in San Francisco, USA, recently announced it has successfully raised $10 billion in funding, bringing the company's valuation to $62 billion. This news reflects strong investor interest in the field of artificial intelligence, particularly in the growing demand for investments in generative AI. Founded in 2013 by students from the University of California, Berkeley, Databricks focuses on providing cloud computing platforms to help enterprises manage data using artificial intelligence technologies.

AI startup Writer has recently launched its innovative AI model—Palmyra Creative, which aims to completely transform how businesses handle creative tasks. Unlike the rigid outputs of traditional AI models, Palmyra Creative encourages originality through a novel architecture design, avoiding the monotony often associated with generated content, marking a significant breakthrough for businesses in the field of generative AI. The Chief Technology Officer of Writer stated in an interview that the outputs of current AI models often result in

NVIDIA has recently launched a new compact generative AI supercomputer—the Jetson Orin Nano Super Developer Kit. This product not only features significant performance improvements but also comes at a drastically reduced price, with potential for further performance upgrades via software, aimed at making generative AI accessible to more people. The all-new Jetson Orin Nano Super Developer Kit is small enough to fit comfortably in hand, catering to commercial AI developers, enthusiasts, and students.

NVIDIA recently introduced a generative artificial intelligence (AI) supercomputer called Jetson Orin Nano Super, designed for developers to offer a significant performance leap at a more accessible price. Priced at $249, approximately 1814 RMB, it features a 1.7x improvement in generative AI performance. Compared to previous models, Jetson Orin Nano Super achieves a 70% performance increase, capable of performing 67 million INT8 operations per second, or 67 INT8 TOPS.

Microsoft announced that its Phi series of generative AI models has a new member - Phi-4. Compared to previous versions, Phi-4 shows improvements in several areas, particularly in solving mathematical problems, thanks to the enhanced quality of training data. As of Thursday evening, access to Phi-4 is relatively limited, available only on Microsoft's newly launched Azure AI Foundry development platform and restricted to research purposes under the Microsoft Research Licensing Agreement. Image source note: Image generated by AI, image licensed.

American software company Adobe Inc. saw its stock price plummet in extended trading due to disappointing annual sales forecasts released by the company. This news has raised concerns in the market about Adobe potentially losing market share in the increasingly competitive field of artificial intelligence. According to Adobe's statement, the company's annual revenue is expected to reach $23.4 billion by November 2025, while the average analyst expectation is $23.8 billion. Adobe is a company well-known for its creative software and has been advancing its products in recent years.

The competition in TV software is shifting towards advertising. TV manufacturers are increasingly keen on leveraging TV operating systems (OS) for ad placements and user tracking, leading to bold new strategies such as advertising technology companies launching TV OS and displaying ads on TV screensavers. TCL, as a TV manufacturer, is set to premiere a series of shorts on its free streaming service. This marks the company's new attempt at monetizing TV users and film production, relying on generative AI and targeted advertising.

At the Amazon Web Services re:Invent conference, Adobe announced a significant partnership with Amazon to extend its Experience Platform to AWS. This collaboration not only transforms how enterprises approach artificial intelligence and customer data management but also signals a profound change in the cloud computing market. As digital commerce continues to evolve, businesses urgently need to enhance customer experience through personalized services. This year's Cyber Monday data shows that mobile devices accounted for 57% of online sales.