Amazon has launched an AI shopping assistant named Rufus in the UK, utilizing generative AI technology to address shopping needs, product comparison questions, and recommend products, thereby simplifying the shopping process. Rufus can provide product information, comparisons, and detail inquiries based on user requirements, covering a wide range of product research, specific product category exploration, and items needed for specific occasions. Users can access it by updating the Amazon app and clicking the Rufus icon, which is currently being tested for select users and is expected to be gradually promoted in the future.

In Amazon's latest move, an AI shopping assistant named Rufus has quietly launched and is now available to all U.S. users. This conversational shopping assistant based on generative artificial intelligence marks another innovation by Amazon in the personalized shopping service field.Rufus aims to help users save time and make wiser shopping choices through an intelligent Q&A service integrated within the Amazon shopping app. Users can ask Rufus any product-related questions at any time, and rece

IKEA has launched a new AI home design and shopping assistant that provides users with personalized furniture and decor suggestions. The assistant showcases the IKEA product catalog and allows users to draw design inspiration and expert advice from a global community. Currently available to GPT Plus users in the US market, plans are in place to expand to more markets later this year. IKEA's Chief Digital Officer stated that the assistant aims to enrich the retail experience and improve interactions with customers and colleagues.

Amazon has launched an AI shopping assistant named Rufus to help users make better shopping decisions. Rufus learns from Amazon's product database, user reviews, and web information to provide answers, comparisons, and suggestions for product-related inquiries. Currently, Rufus is in the testing phase, with plans to gradually expand its user base. This chatbot can answer questions about products and offer shopping advice, even suggesting questions during simple searches.

Mastercard has launched the AI shopping assistant 'Shopping Muse' based on the personalized platform Dynamic Yield. This service transforms consumer requests through dialogue and provides personalized gift suggestions. Shopping Muse will save time and enhance customer satisfaction, forming part of Mastercard's data and services strategy. Consumers can use non-traditional search terms, such as aesthetics and trends, to receive relevant product recommendations.

The JD APP has launched the AI smart shopping assistant 'JD Jingyan', which users can access by searching for 'JD Jingyan' in the JD APP. JD Jingyan provides the following services: professional category consultation, personalized gift assistant, shopping experience knowledge, product comparison assistant. JD emphasizes that 'JD Jingyan' only offers shopping inspiration and does not involve professional fields such as medical or legal advice. Users can inquire about how to choose a smart toilet, suitable gifts for parents, the differences between level 3 and level 1 air conditioners, and Huawei Mate 60 versus Huawei P6.

Shopify has announced the launch of the web version of Shop, providing users with more shopping convenience and search capabilities. The new Shop allows buyers to search for product names and introduces an AI shopping assistant. The web design of Shop is simple and clear, bringing more traffic to merchant stores.

Yahoo has introduced a shopping feature called 'Shopping Saver' that can retrieve forgotten gift cards, discount codes, and store points from users' inboxes. The email composition assistant helps users choose the most appropriate tone, while the email summary feature highlights important information within emails. This functionality is built on Google's Cloud AI platform and is currently available to web users.