American software company Adobe Inc. saw its stock price plummet in extended trading due to disappointing annual sales forecasts released by the company. This news has raised concerns in the market about Adobe potentially losing market share in the increasingly competitive field of artificial intelligence. According to Adobe's statement, the company's annual revenue is expected to reach $23.4 billion by November 2025, while the average analyst expectation is $23.8 billion. Adobe is a company well-known for its creative software and has been advancing its products in recent years.

Adobe is making a significant expansion into the artificial intelligence (AI) space, launching a brand new high-end video generation feature based on the tremendous success of the Firefly AI platform. According to the company, the Firefly platform has generated over 16 billion pieces of content since its launch, demonstrating its impact. In a fourth-quarter earnings call on December 11 (Wednesday), Adobe announced plans to launch AI video generation capabilities as a premium service in early next year. Currently, this feature is in a limited

Adobe has introduced a new AI creation tool, Firefly Video Model, designed to generate high-quality video content. This tool is based on ethical training, using the company's proprietary or licensed data, and supports text-to-video generation, image-to-video conversion, and video editing, with each generated segment lasting up to 5 seconds. The videos generated during the demonstration were impressive, following text prompts and showcasing scenes from the natural world. Features include filling in video gaps, creating seamless transitions, and achieving perfect perspectives. Through Firefly, Adobe is empowering creators.

Adobe has recently introduced a new round of generative AI capabilities to its design software, Illustrator and Photoshop, aimed at enhancing the efficiency of the creative process. These updates primarily include Illustrator's Generative Shape Fill tool and Photoshop's image generation feature.In Illustrator, the newly launched Generative Shape Fill tool leverages Adobe's latest Firefly Vector AI model to add detailed vector images to selected shapes through descriptive text prompts.Additionall

YouTube creator 'Greenskull AI' utilized Adobe Firefly online to creatively alter the viral Las Vegas ball, achieving over 3.3 million views. Adobe Firefly has introduced six new features, including text-to-image generation and creative fills, showcasing the continuous advancements of AI in image processing. The video demonstrates the improved capabilities of AI control, allowing users to guide the AI with negative prompts for better final outputs. This creative endeavor provides viewers with an in-depth understanding of AI technology.

Adobe has released three AI creative tools: Firefly Image, Firefly Vector, and Firefly Design, which fully open up AI capabilities in creative tools like Photoshop. Firefly Image 2 can automatically match styles to generate images, Firefly Vector allows one-click generation of vector graphics, and Firefly Design can automatically generate design templates. The generative fill feature using Firefly in Photoshop is among the capabilities introduced.