WeChat's Coral Security recently issued a statement emphasizing the platform's determination to combat the improper marketing behavior that uses AI technology to impersonate notable figures. The announcement mentioned that WeChat is committed to creating a safe, healthy, and green online environment. In response to the recent phenomenon of using AI technology to impersonate celebrities for marketing purposes, WeChat has quickly taken action and seriously dealt with a number of violations.

The image generation field has welcomed a striking new star. A mysterious model named "Blueberry" has suddenly appeared in the AI arena, rapidly rising to the top with its astonishing performance, sparking widespread attention and discussion in the industry. This model, called "Blueberry," has outperformed well-known competitors, including OpenAI's "Strawberry," Flux.1, Ideogram v2, and Midjourney v6.1, swiftly becoming the new champion in the image generation domain. However, the true identity of "Blueberry" remains unclear.

At the recent 'Accelerate' conference, Amazon introduced an artificial intelligence tool called 'Video Generator', which has sparked widespread attention in the industry. This tool can transform static product images into dynamic video content, opening up new possibilities for advertising marketing. Jay Richman, Vice President of Amazon Advertising, stated that the Video Generator is currently being tested among select advertisers in the U.S., particularly in 'Sponsored Brands' advertising campaigns. He emphasized that this is a significant innovation that harnesses generative AI to ignite creativity and bring value to advertisers and consumers.

The Baidu Marketing Platform Light Ship has recently undergone a full upgrade, incorporating generative AI technology aimed at bringing innovation and efficiency improvement to the entire marketing chain. The upgraded Light Ship platform operation time has been shortened to the minute level, with AI MAX showing an average conversion rate increase of 7.2%, significantly enhancing marketing efficiency and effectiveness.

MultiOn has launched an intelligent agent named Agent Q, which has achieved a success rate of 95.4% in real tasks, attracting widespread attention. CEO Div Garg sparked associations with OpenAI's Project Q by using strawberry emojis on Twitter. Agent Q combines search, self-reflection, and reinforcement learning, possessing planning and self-repair capabilities. It addresses the limitations of LLM training by introducing a new learning inference framework. It has demonstrated powerful search capabilities in simulated online store tasks, particularly in Open Table.

The Federal Communications Commission (FCC) has proposed a new rule requiring telemarketers to clearly disclose whether they are using artificial intelligence when making calls or sending messages. This rule aims to enhance the transparency of telemarketing practices, reduce the risk of fraud, and protect consumer rights. The FCC defines 'AI-generated calls' as those using computational techniques and machine learning methods to generate voice and text. The rule specifically provides exceptions for users with hearing or speech impairments, allowing the use of AI voice software for phone communication, but prohibits unsolicited advertisements and the charging of fees to the receiver.

Adobe recently released the B2B version of Journey Optimizer, aimed at helping businesses more effectively identify and persuade decision-makers in large procurement decisions. This tool is based on the Adobe Experience Platform, providing a unified customer data view to assist brands in managing customer information across channels. With generative AI, AJO B2B can recommend missing roles in the buying group, enabling marketers to create personalized marketing plans. In the future, it will also expand lifecycle capabilities.

Sora's entry into TikTok marks the arrival of the AI short video marketing era. The emergence of Sora will significantly reduce video advertising production costs and could disrupt the advertising industry. The videos generated by Sora are more realistic, avoiding the 'uncanny valley' effect associated with traditional AI-generated videos. Sora will change the way videos are produced and enhance the efficiency of brand storytelling. Although Sora introduces automated advertising creativity, human creativity remains irreplaceable.

By 2027, generative AI is expected to automate 30% of routine marketing tasks in the Asia Pacific region, reshaping the marketing landscape. Primary responsibilities will include search engine optimization, content and website optimization, and customer data analysis. By 2028, large enterprises in Asia Pacific will implement generative AI to automate 30% of consumer journey behaviors, covering the marketing to sales process. By 2026, more than half of consumers are expected to use generative AI for product and service discovery, evaluation, and purchasing decisions. This trend will change marketers' roles, emphasizing advanced skills such as storytelling.

The demographic dividend and platform traffic benefits have basically come to an end, and past traffic strategies are no longer effective. The next phase should focus on customer management, using content marketing to attract new user growth and improve the repurchase rate of existing customers. This may be the marketing strategy with the highest ROI in the next era. Merchants need a complete, executable, and supervisable AI solution, while platforms should seize new emerging core application scenarios and rethink new business models.

2023 is referred to by McKinsey as the 'Year of Generative AI Explosion', with AI technology thriving in various industries. The application of AI in brand marketing is rapidly evolving, with 8.3% of the award-winning works at the Cannes Lions International Festival of Creativity mentioning artificial intelligence. Industry leaders share 11 captivating cases of AI + brand marketing in 2023, including McDonald's innovative Spring Festival marketing with Karen X Cheng and the 'McDonald's Museum Series' created by the Potato Person. The application of AI technology not only inspires creativity but also deeply explores consumer behavior data.

The president of Square Enix announced plans to heavily utilize artificial intelligence technology, stating that AI has the potential to change the way games are created. AI can create new forms of content for Square Enix fans. The plan aims to improve global office collaboration and enhance game sales, as well as implement blockchain, Web 3.0, and cloud technologies.