Adobe has unveiled its groundbreaking AI tool Project Turntable at the MAX 2024 conference, electrifying the design community. This revolutionary tool utilizes unique AI algorithms to allow 2D vector images to freely rotate like 3D objects, completely transforming traditional image editing methods. In conventional design workflows, designers often need to spend significant time redrawing to showcase 2D illustrations from different angles. The advent of Project Turntable has completely changed this scenario.

When creating engaging videos, audio plays a crucial role alongside visuals. However, finding or producing the right sound effects can often be a time-consuming task. At Adobe's annual MAX conference, they showcased an experimental prototype called Project Super Sonic, a technology that can generate sound effects from text, recognize objects in videos, and even utilize your voice to quickly produce background sounds and effects for video projects. While the feature of generating sound effects from text prompts sounds promising,

At the global creative conference Adobe MAX 2024, Adobe launched its latest product - GenStudio, a brand new solution specifically designed for performance marketing. GenStudio is part of the Adobe GenStudio ecosystem and aims to help businesses achieve greater efficiency and personalized experiences in content creation and marketing processes. It optimizes every marketing stage comprehensively from content planning and creation to management, activation, and performance measurement.

Adobe announced a series of new features for Adobe Express this week, aimed at providing mainstream users who need to create web pages and graphics with greater integration and creative capabilities. The new features include tighter integration with Creative Cloud applications, as well as new tools for text and shapes. Adobe Express now allows for easier collaboration and content sharing with InDesign and Lightroom. The platform also offers AI functionalities.

Recently, a study released by Adobe titled 'Authenticity in the Age of AI' revealed that many people feel confused and anxious when obtaining information due to the increasing prevalence of AI-generated content. The survey, which included 2,000 US consumers, shows that concerns about misinformation are growing ahead of the upcoming 2024 US presidential election. The results indicate that 94% of respondents are very worried that misinformation will affect the upcoming election results. Image source note: Image generated by AI, image licensed by service provider.

Recently, several major American artificial intelligence companies made a solemn pledge to the White House, stating that they will prevent their AI products from being used to generate non-consensual deepfake pornography and child sexual abuse materials. Six companies, including Adobe, Anthropic, Cohere, Microsoft, OpenAI, and the open-source web data repository Common Crawl, signed this non-binding commitment to ensure that their products are not misused to create harmful images of gender violence.

Adobe has introduced a new AI creation tool, Firefly Video Model, designed to generate high-quality video content. This tool is based on ethical training, using the company's proprietary or licensed data, and supports text-to-video generation, image-to-video conversion, and video editing, with each generated segment lasting up to 5 seconds. The videos generated during the demonstration were impressive, following text prompts and showcasing scenes from the natural world. Features include filling in video gaps, creating seamless transitions, and achieving perfect perspectives. Through Firefly, Adobe is empowering creators.

Three tech giants, OpenAI, Adobe, and Microsoft, have united to support California's AB3211 bill, which requires tech companies to add labels to generated content to help identify works created by artificial intelligence (AI). Key provisions include adding watermarks in the metadata of AI-generated photos, videos, and audio clips, and large online platforms are required to label AI-generated content in a way that is easily understood by the general audience. This bill aims to address issues of information sourcing and enhance public understanding and trust in AI technology.

Adobe recently released the B2B version of Journey Optimizer, aimed at helping businesses more effectively identify and persuade decision-makers in large procurement decisions. This tool is based on the Adobe Experience Platform, providing a unified customer data view to assist brands in managing customer information across channels. With generative AI, AJO B2B can recommend missing roles in the buying group, enabling marketers to create personalized marketing plans. In the future, it will also expand lifecycle capabilities.

Adobe has launched Adobe Express for Education, an AI-assisted platform designed for the educational sector, with new features aimed at providing safe and responsible AI tools for students and educators to enhance the learning experience. The platform includes a real-time assignment system, multimedia presentations, animation capabilities, and themed templates to encourage creative projects. It is free for K-12 teachers and students and compatible with various educational software. New AI features include template generation, image creation, and personalized coloring page tools, without AI text generation to protect students' privacy.

Adobe has launched a new AI tool platform designed specifically for education, called Adobe Express for Education, aimed at enhancing classroom learning and empowering students to take charge of their learning experiences. The platform is created for educators, leveraging Adobe Express technology, featuring collaboration, ease of use, and improved student engagement and communication skills. New features include real-time connections between teachers and students, enhanced multimedia presentations and animation capabilities, along with thousands of subject templates.

Adobe has recently introduced a new round of generative AI capabilities to its design software, Illustrator and Photoshop, aimed at enhancing the efficiency of the creative process. These updates primarily include Illustrator's Generative Shape Fill tool and Photoshop's image generation feature.In Illustrator, the newly launched Generative Shape Fill tool leverages Adobe's latest Firefly Vector AI model to add detailed vector images to selected shapes through descriptive text prompts.Additionall

Adobe recently released an upgraded Content Hub, a platform that combines Adobe Experience Manager (AEM) Assets, a Digital Asset Management (DAM) system. This platform assists enterprises in building libraries of images, videos, and other content, driving the creation of marketing activities and digital experiences.According to Adobe, the majority of the Fortune 50 companies are using AEM Assets, including 8 of the largest media companies, 9 of the largest financial services companies, and 8 of

Adobe, a name well-esteemed in the creative industry, has earned the reputation of being a "Copyright Guardian" for its stance on copyright protection. However, the company has recently been caught in a storm of public opinion due to a quietly updated service term. This February, Adobe silently updated its product service terms, adding a striking new clause: users must agree that Adobe can access their works automatically and manually, including those protected by confidentiality agreements. Ado

Starting June 19, Adobe will roll out a series of significant AI upgrades for its popular PDF editor, Acrobat. The update will greatly enhance the built-in AI assistant features of Acrobat, providing multi-document analysis, expanded file format support, and new image generation capabilities.

Adobe recently announced that it will revise the terms that users must agree to when using its applications, explicitly stating that customer works will not be used for AI training, aiming to regain user trust. This change was announced after strong user protests a week ago.

Adobe launches Project Music GenAI Control, integrating user customization with AI-generated music. This tool can generate audio based on text descriptions or reference melodies and allows users to customize the results. Developed in collaboration with the University of California and Carnegie Mellon University, it showcases Adobe's exploration and efforts in the field of music creation. Adobe stated that it will develop GenAI tools based on licensed or public domain data to avoid potential intellectual property issues, despite the existing legal and ethical concerns.

Adobe's Chief Strategy Officer Scott Belsky stated that artificial intelligence will enhance everyone's creativity, driving the need for company expansion and recruitment. Belsky believes that while AI improves designers' efficiency, it has not led to a decrease in the demand for creative talent; rather, companies are looking to hire more people to achieve greater innovation. As companies become more efficient, especially with new AI capabilities, they will expand their business scope, providing更多 competitive opportunities for small companies. AI not only makes everyone more creative but will also bring more benefits to small companies.